This post is concerned with the issue of how useful surfing a traffic exchange is for your overall visibility on the Net. Many believe that the increased number of hits to their websites is good for their ranking on search engines. I am cautious of such assumptions. Firstly, such assumptions fail to understand the sophistication of search engines such as the all powerful google. I believe that google actually tracks the IP addresses from which you are receiving traffic and if a large percentage of traffic is coming from one single website - and at the end of the day any traffic exchange is nothing more than a website - then it gets suscipious and can flag your site.
I equally believe that the same holds true for most of the large search engines today - they are not easily tricked and it they think you are cheating (in their eyes) you will be punished in your search engine ranking.
Basically the only advantage yo have form having your site on a traffic exchange is that you have an inbound link. Mind you the value of an inbound link from a or multiple traffic exchanges is very questionable in my eyes.I always come back to the same painful truth, attracting visitors to your site with good content, frequent updating, good search engine optimization is the key. And that, dare I point out, is work.
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