traffic-exchanges-explained

As I pointed out in an earlier post traffic exchanges are extremely competitive to the extent that it is a cut-throat business. Indeed you will soon discover that one person actually runs several traffic exchanges and through cross-branding tries to entice the surfer to join the others.

But the saddest hurdle about the entire Traffic Exchange business is that it is in many ways a snake that eats its tail.
By this I mean the following: at least 90% of the splash pages you will encounter on the top traffic exchanges are in fact pages to try and get you to sign up to another exchange! Why is this the case?