One of the most important factors in getting a good position on search engines ~ traffic-exchanges-explained

Monday 29 June 2009

One of the most important factors in getting a good position on search engines

It is doubted by no one that knows anything about search engine optimization, one of the most important factors is the actual number of web sites which have a link to yours. Which of the sites (smilies) on the left do you think has the best ranking on a search engine. Yipe, it is the yellow one because of the number of sites linking directly or indirectly to it. Of course it is not as simple as that. If you have a site on travelling in Thailand and you manage to get a link from a site dealing with drug addiction your link will not count for anything - indeed, it could even count against you. Why? It is not the link alone which is important - the site linking to you must be in the same context i.e. a forum on people thinking of going to visit Thailand. That is why webmasters are very interested in getting good "inbound links" to their sites. Alternatively you can exchange links with other websites on a similar topic. Although such an exchange "reciprocal link" does not count as much as an inbound link, it still does count.

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